Merchandising: To Theme or Not to Theme?

Use Your Brand Filter

When brainstorming a list of potential themes, double check that they represent your brand well and don’t stretch you too far out of your core product categories. A few risky products can be OK — even planning a calculated risky spread is OK -- but be sure your themes match your brand’s identity and the personality you’ve built for it. Think of themes as retailers do when creating store windows and intriguing displays. Will your customers easily understand them? And most importantly, do they serve to showcase and enhance individual products within those themes?