By
Rea Syverson
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Case study: L.L. Bean recently created a customized fashion theme out of its bestselling canvas tote bag. These signature bags now are available in many trendy colors and prints, which change with the seasons. And all can be personalized so customers feel as if they had a hand in creating a tote just for them. L.L. Bean put fun into a normally utilitarian product category and created a theme that’s expandable and brand-relevant.
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- Companies:
- IER Partners
Rea Syverson
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