Merchandising: The Merchandising School of O; or What I learned from observing Oprah Winfrey in action

Lesson: What are you doing now that can be turned into a holiday of sorts? How can you be part of your customers’ dreams coming true? What will get your customers talking about you?

No doubt about it, Oprah Winfrey is a merchandising genius. Her sixth sense is priceless. Her emotional branding is part of who she is and everything she does. Watch her and see what else you can learn.