Merchandising: The Merchandising School of O; or What I learned from observing Oprah Winfrey in action

Lesson: How are your editing abilities? Have you picked the best of the best for your offer? What’s your criteria? Have you “gifted” your customers by saving them time?

6. She knows that every day can be Christmas. Last year, Winfrey chose Nov. 22 to make Christmas happen for the teachers who wrote in to be on her show (they thought they were going to be on a show about teaching). She creates events with all the holiday hoopla that most people reserve for special occasions. Everything she does is buzz-worthy. She embraces all the senses and makes simple events days to remember.