Merchandising: The Merchandising School of O; or What I learned from observing Oprah Winfrey in action

Lately I’ve been mindfully observing how Winfrey operates. And I’ve discovered some merchandising lessons that catalogers could borrow from her.

1. Winfrey has Passion with a capital “P.” Winfrey’s life is a dream come true story, and she looks to make dreams come true for others. Her generous spirit pervades all she does. She is an enthusiastic supporter of people and products. When she gets behind something, there’s no mistaking her energy and commitment. She doesn’t do things halfway.