Merchandising: The Merchandising School of O; or What I learned from observing Oprah Winfrey in action

When one of my clients, Lollia, a merchant of luxury bath products, was featured on both Oprah Winfrey’s “O List” (a monthly magazine column of her favorite products) and on her Christmas Special show, I got an inside glimpse of what can happen when the media mogul waves her magic merchandising wand and endorses someone’s products. Winfrey made Christmas come early and extravagantly for Lollia.