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* To produce such a plan generally requires less time than a bottom-up plan, which needs more people’s input.
Disadvantages:
* The plan is built with less focus on small-level issues. For example, if you have several stores, it doesn’t take into account variations in customers’ preferences from one geographic location to another.
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- People:
- Donna Loyle
- Joel Jackson
- Places:
- Atlanta
- New York City
Reported Donna Loyle
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