Merchandising: Keep Your Catalog Fresh With Ongoing Product Development

New products may require some extra explanation if your customers aren’t sure about them or feel they may be risky purchases. Pretend you’re selling this new product in person. Use your copy to answer all of their potential questions about why this remarkable new product is part of your line.

Next week: Part III in our feature series on revamping your brand will focus on re-engineering the product development process.