Merchandising: Keep Your Catalog Fresh With Ongoing Product Development

Put as much as creativity into your testing plan as you do into the actual new product development. You’re certain to increase the success ratio of new products if you include many of these variables in your testing plan. Note that testing should be a continual process as well.

* Tell the customers what’s new. Don’t make your customers work too hard. They’re giving your Web site or your catalog half their attention at best, so mark what’s new with an icon both online and in the catalog. Once you’ve made it easy for them to find what’s new, be sure your copy is compelling.