Merchandising: Keep Your Catalog Fresh With Ongoing Product Development

* Be sure to set up tests that provide worthwhile feedback for future decision making. Test enough variables within a category to give you actionable results. Consider the turtleneck example. You may want to test luxury turtlenecks, such as a cashmere version at a higher price. You also could try a bundled offer, such as buy two turtlenecks and get the third at 50 percent off. Children’s turtlenecks, men’s turtlenecks or holiday turtlenecks might also be worth testing.