Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
Mis plans to continually add new products each season.
Growing the Merchandise Mix
Early in the catalog’s expansion, the company identified new product categories by looking at what competing catalogs offered. If competitors were rational in their merchandising decisions, then Mis and his team reasoned that they also could sell products in the same categories.
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