Power-Packed Product Line: Focus on B-to-B Merchandising

Mis, whose own background is in business acquisitions, gets excited when he talks about Galeton catalog’s potential: “Today, we want to look at the person who puts on our gloves and also needs other products to wear to work and say, ‘What’s next that we can supply to them?’ That’s how we started to expand into eyewear. Then we moved into selling headgear and footwear. Our mission is to be the most efficient supplier of these products.”