Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
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The company, then known as Smith of Galeton, had a manufacturing facility in its original location in Galeton, until the 1990s, the same decade the company entered the catalog business.
Galeton had begun to expand into other product categories, but its new product tests were limited, and its expansion capacity was strained by both a lack of pages and funds. The company was producing a 30-page glove catalog when Mis bought it in 1997.
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Alicia Orr Suman
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