Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
Here’s the story of how this cataloger is using its merchandising mix to help grow its customer list.
In the Beginning
Galeton started as a glove-making business in 1908 by a Mr. Smith in Galeton, Pa. (His first name has been lost to history.) The company made and sold only work gloves until the 1980s.
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