Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
Such a business model has served this business-to-business (b-to-b) cataloger well: Galeton is one of the few b-to-b catalogers to make the Catalog Success Top 200 list two consecutive years. This year it was ranked No. 152, with a 10 percent housefile-growth rate. And in 2004 Galeton was ranked No. 86 with a 27 percent customer growth rate.
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