Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
As each catalog is mailed and customers respond to the catalog’s look, Galeton’s design team takes feedback into consideration when shaping the design for its next book.
Alicia Orr Suman is a business writer based in Maple Glen, Pa., and is the founding editor of Catalog Success. You may contact her at aorrsuman@aol.com.
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