Power-Packed Product Line: Focus on B-to-B Merchandising

Where does Galeton get its creative inspiration? “We constantly look at other catalogs, and get ideas from what they’re doing,” he notes. Galeton’s catalogs are designed by a team comprised of employees and outside specialists. Says Mis, “I give them considerable freedom to innovate.”

Ultimately Mis believes designing a catalog is like designing a house: There are basic rules to be followed, but after that it’s a matter of personal taste. “My taste is a little more fun, a little more adventurous than the typical b-to-b book,” he notes.