Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.

By Alicia Orr Suman

Adventurous Creative

Galeton has a unique style for a business-to-business (b-to-b) catalog. Its creative personnel employ bold graphics and colors, and devices such as bursts, bullets and callouts. It even has put illustrated cartoon characters on its cover.

Ron Mis, owner and president, says the company uses a consumer-style creative approach to market its business products. “It’s just my own enjoyment of making something more fun to look at,” Mis says.