Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
One thing is for sure: Whatever direction Mis takes Galeton, continuing to grow both the catalog’s merchandising and its overall business certainly will be priorities.
Galeton’s List
12-month housefile: 43,381
Rental cost: $105/M
Contact: Mike Soltis, MeritDirect, (914) 368-1025
About Galeton
Headquarters: Mansfield, Mass.
Year founded: 1908
Merchandise: work gloves, apparel, eyewear, footwear and safety supplies
Primary demographic: customers in industrial and manufacturing settings
Ranking on the Catalog Success Top 200 list: 152
12-month housefile: 43,246
Full-time employees: 30
SKUs: 5,000 to 6,000
Web sales: 15 to 20 percent of overall sales
Printer: Dingley Press
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