Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
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Mis adds that Galeton’s page count still is relatively modest compared to other b-to-b catalogs, so there’s room for growth there as well.
Acquisition is another possible avenue for expanding the business. Being from a background in mergers and acquisitions, Mis is on the lookout for a good opportunity to buy another company — if it’s a good fit for Galeton. “I’d love to invest in or acquire another business, one with $5 million to $50 million in sales, and apply the same principles to it — to help the company with its sourcing so it can take full advantage of the market’s opportunities.”
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Alicia Orr Suman
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