Power-Packed Product Line: Focus on B-to-B Merchandising
Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.
Strategies for Growth
Considering Galeton is a nearly 100-year-old company, it might be odd to call it a young business. But, says Mis, “We’re young in our evolution” as a catalog operation. He says he’ll continue to grow both catalog circulation and merchandising.
“Our circulation is growing rapidly, but still has a long way to go,” Mis admits. In this regard, one technology the company looks to tap is database modeling, a tool Galeton has just begun to utilize and is looking to delve into as a way to grow its housefile.
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