Power-Packed Product Line: Focus on B-to-B Merchandising

E-mail is an important tool, and the company often overnights product samples. The two biggest lessons he tries to remember: 1) treat manufacturers as partners in the business, and 2) when starting to work with new manufacturers, listen to their needs. It’s important to realize they’re also running a business, Mis says, and they have challenges, needs and demands of their own.