Power-Packed Product Line: Focus on B-to-B Merchandising

By selling direct in this way, Mis explains, it “makes our business truer to the original concept of a direct marketer than many who call themselves that today. Many who say they’re direct marketers actually are distributors of other manufacturers’ products,” he explains.

Thus Massachusetts-based Galeton both makes and markets many of its own products, which include work gloves, footwear, eyewear, apparel, safety supplies and related merchandise.