Power-Packed Product Line: Focus on B-to-B Merchandising

Handling all of its own manufacturing without using middlemen is something not all catalog merchants can do. “Our products don’t change as rapidly as some, for example, fashion merchandisers,” Mis says. “We don’t need to redesign our goods every season.”

Galeton sources products from eight countries, with China being its largest provider. Mis himself travels to meet with factory executives in China, Malaysia, Sri Lanka and Thailand.