Power-Packed Product Line: Focus on B-to-B Merchandising

Before deciding on that route, Mis asks: Is the distributor adding value to the product? If the answer is “yes,” then reselling makes sense. If not, he won’t do it.

A Low-cost Model

Mis insists the main reason the company grows faster than most others is basic math: “We can increase our circulation faster than others.” To explain, he uses the analogy of Southwest Airlines vs. United. As a low-cost carrier, Southwest can grow faster and respond quicker to the market. “We’re the low-cost model,” he recounts. And the sourcing half of the equation helps the company operate more efficiently. “By having a lower cost, we have more room to play,” he notes.