Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.

By Alicia Orr Suman

Of course, Mis admits, it’s sometimes a good idea to act as a merchandise reseller. In several instances, Galeton resells other vendors’ goods, but only where it makes economic sense. For example, “We may carry a product when it’s something customers are willing to pay a premium for in terms of added value, or if it’s a specific brand they want,” Mis says.