Power-Packed Product Line: Focus on B-to-B Merchandising

From a cost standpoint, Galeton’s business benefits from the direct-sourcing relationships. By selling direct, Galeton isn’t incurring additional costs of working with distributors, says Mis. Distributors and resellers incur costs along the way, such as for reshipping, packing and handling. In such cases, handling costs would have to be added to final product prices. Galeton, meanwhile, can keep its product prices lower because it’s selling direct.