Merchandising expertise has enabled work gear supplier Galeton to steadily expand its customer list.

By Alicia Orr Suman

This gives Galeton two distinct advantages: lower costs and more control in the manufacturing process. “There’s a lot of cheap, crummy stuff out there. [At Galeton] we’re not just selling somebody else’s widgets, so we have something to say about how it’s made. We can also price more aggressively because we’re not working with a middleman.”