Power-Packed Product Line: Focus on B-to-B Merchandising

Tight relationships with vendors are helpful in making this type of merchandise testing possible. “Our manufacturers help us by identifying products that are selling best in our markets,” says Mis, adding that customers also help by suggesting products they’d like to buy. “We don’t determine up front what category we might enter. We determine what categories to test, and then we let the test results tell us what categories to merchandise more fully.”