Power-Packed Product Line: Focus on B-to-B Merchandising

When it comes time to try new merchandise offerings, Galeton tests products right on the catalog pages. Mis calls this a cost-effective testing vehicle and says it’s much more accurate than focus groups and similar methods. But Galeton still uses some degree of caution when it comes to entering a new product category full-force. “We typically enter a new category gradually, and test it with a limited offering to reduce our risk,” Mis says. If the initial limited test gets a good response, Galeton expands its offering in the category in subsequent catalog editions.