Merchandising: Astonish Your Customers With New Product Categories

Where does that spunk come from? I’m a big believer in cultivating an “informed gut.” Often sales reports can provide glimmers of new category potentiality. An experienced and intuitive merchant can look at existing profitable items as well as entire categories and see the makings of a whole new category just waiting to be tested. Look at those same reports and devise ideas about how to gain more share of wallet from your best customers. Sales information plus a calculated risk-taking spirit can help uncover new product categories for testing. Get your merchants and marketers together and look below your brand’s surface and see what potential new product categories emerge.