Merchandise, Talent, Inventory, Brand Extension, PR and More Highlight NEMOA Session

* Use Blogs: Panelists suggested sending a chosen blogger a predistribution (prior to it appearing in a forthcoming catalog) sample of a new product. This can help generate word-of-mouth buzz before the product hits the market.

* Demonic Discounting: Inventory management consultant George Mollo, president of GJM Associates, cautioned the audience not to be lured in by discounted pricing on a minimum purchase of products. In many cases it’s not worthwhile to buy at this bulk unless you know you’re going to move the product, he warned.