Merchandise, Talent, Inventory, Brand Extension, PR and More Highlight NEMOA Session

* Public Relations: As another means of extending your brand, Pappas pointed to a recent PR bonanza that recently graced Plow & Hearth. A representative of Martha Stewart’s TV show called the company and said that Martha loved one of its products and wanted to know if she could feature it on her show. Naturally, the company gladly accepted. As if the plug on the show wasn’t enough, Martha Stewart’s Web site put a link up to the Plow & Hearth site for six months. Needless to say, the product sold tremendously, Pappas said.