Merchandise, Talent, Inventory, Brand Extension, PR and More Highlight NEMOA Session

* Extend Your Brand: Chris Bradley, CEO of Cuddledown and an audience member for this session, noted that one of his company’s efforts to drive business in these tough times is to “get your brand out there beyond catalog circulation.” For example, his company works with hotels to offer Cuddledown catalogs in hotel rooms. This helps capitalize on potential customers who enjoy such Cuddledown products as pillows and comforters during their stays at the hotels, and who want to know where they can buy the linens.