Merchandise, Talent, Inventory, Brand Extension, PR and More Highlight NEMOA Session

Pappas listed product as the leading factor in determining a catalog business’ success. “It has to be the right product at the right time,” he said, “and preferably developed in-house.” He mentioned his company’s recent success in its children’s division over the holidays, crediting its proactive approach in spreading the message of its products safety to its customers in light of recent dangers exposed (and product recalls) in some other children’s items.