Merchandise Spotlight: Power Grills

Ryan says the choice to show the grill against a plain white background instead of in use in the outdoors is effective, because it allows shoppers to really focus on the product’s design. The shopper’s attention goes to the knobs and the rotisserie feature.

But Ryan says this layout could’ve been even stronger if there were some call-outs on the photo pointing to the features highlighted on the bulleted list.