Merchandise Spotlight: Power Grills

Ryan says the “great value” headline is OK, but copywriters should’ve added the price, $995, to draw shoppers in.

Williams-Sonoma

Their headline: 30-inch Grill Cart
Their spin: It’s a commercial-quality grill while still being mobile and convenient to use.
Price range: $2,699 to $3,499

Copywriters at Williams-Sonoma used bullets to effectively highlight the grill’s benefits to buyers. For example: “A tray under the grilling area catches drippings and removes for easy cleanup.”