Merchandise Spotlight-Leatherman Tool (664 words)
By
Denny Hatch
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In 1996, the Leatherman Tool Group posted sales of $91 million and the gadget is sold in 50 countries around the world. A huge amount of Leatherman's time is spent suing imitators. In 1997, Leather sued the $5 billion a year tool maker Cooper Industries for violation of his patented design, and a federal jury awarded him $4.5 million in punitive damages and $50,000 in compensatory damages.
0 Comments
View Comments
E
T
Denny Hatch
Author's page
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments