Merchandise Spotlight-Leatherman Tool (664 words)
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Denny Hatch
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For Tim Leatherman, the epiphany came on his European honeymoon in 1975 where he had to deal with a very temperamental '68 Fiat he'd bought for $300. In an interview with USA Today, Leatherman said, "All I had was this Boy Scout knife, which we used for everything from fixing the car by day to slicing the bread at night. I kept wishing I had a pair of pliers attached."
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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