Merchandise Spotlight-Leatherman Tool (664 words)

By Denny Hatch

"Necessity is the mother of invention."

—William Wycherley (1671).

By Denny Hatch

PEOPLE WHO TRAVEL need stuff—a tiny screwdriver with tiny screws to fix eyeglasses, a bottle opener, tweezers for splinters, a sewing kit, sunburn skin cream, a poncho, laxative, Imodium A-D—you know the drill. Ever tried to open a wine bottle without a corkscrew?

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Companies:
Target

People:
Denny Hatch
Timothy S. Leatherman

Places:
Oregon
Philadelphia
Portland, OR

Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.