Merchandise Spotlight: Down Comforters

Prices range from $99 for a low-end twin size comforter to $389 for a high-end king size.

Pottery Barn debuted its new Bed + Bath catalog in Spring 2000. Filled with eclectic houseware items—including gingham patterned toothbrushes—it also offered one down comforter. True to Pottery Barn fashion, it displays all its products in an at-ease setting. Unfortunately, that can often make it difficult to see the products, as was the case with the down comforter. Strewn across the foot of a bed in one promo shot and stacked among other blankets in another, Pottery Barn never shows the comforter on a bed, so buyers can’t see the product’s qualities.