Merchandise Spotlight: Down Comforters

Padgitt seriously objected to The Company Store’s spread featuring its down comforter draped on deck chairs. It does show one comforter set on a bed, but the bed appears to be on a patio, which Padgitt says makes it hard for customers to visualize it in their home.

Padgitt, however, did like one thing about The Company Store’s presentation—the icons that symbolize each comforter’s weight: palm trees for warm weather, oak leaves for crisp, fall weather; and snowflakes for winter. The number of icons further differentiates the weights.