Merchandise Spotlight: Down Comforters

“It is detailed and focuses on features and benefits. It is good, classic catalog copy,” says Padgitt. “The photography shows the comforters on a bed in an attractive room setting, which is the way a customer wants to visualize it. There is no better way to do that.”

Cuddledown had by far the highest prices. To simplify the price-driven customer’s choice, Cuddledown supplies a pricing chart. The low end, which starts with the summer comforter, is $89 for the twin and rises to $1,099 for the Level Four Baffled Batiste.