Merchandise Spotlight: Down Comforters

And with the broad array of weights, materials and colors available for today’s down comforters, it was odd that only two catalogs of those surveyed offered the comforters in colors other than white.

James Padgitt, president and chief catalog consultant of Direct Marketing Insights in Mount Pleasant, SC, assisted Catalog Success in its review of home catalogs featuring the down comforter. Overall, he says, presenting merchandise in its end use is very important to mail order shoppers. In the case of down comforters, they should be shown on a bed.