Merchandise Spotlight: Down Comforters

Impressed by the catalog’s overall presentation and devotion to the product line, Padgitt says this book did everything right. Its best attributes include great photography, copy that instills confidence, a wide product selection and proper merchandise displays.

Inside the three spreads, Cuddledown offers myriad down comforter models and extensive copy. Each presentation includes a larger photo and a narrow column of copy describing the bedding’s attributes and price.