Merchandise Spotlight: Down Comforters

Cuddledown of Maine devoted the most space to down comforters, seven pages. “The catalog I would buy from would be Cuddledown of Maine,” says Padgitt definitively.

It is important to keep in mind that catalogs focused on bedding often have a better presentation than those that offer only a handful of products. Catalogs will devote more space and copy to their best-selling and most profitable product lines. Cuddledown of Maine is a bedding catalog, whereas Bloomingdale’s by Mail offers a variety of merchandise.