Merchandise Spotlight: Cordless Phones

It promoted the phones with selling copy and highlighted the products’ best features. Each phone was photographed against a dark background with green or white backlighting designed to produce a sleek and high-tech feel, but hard to see.

The low-end model not only was placed on the cover but described in detail on page three. Topix gave the higher-end phone an entire page of sell in the middle of the catalog. And supported it with a vignette: