Merchandise Spotlight-Computer Catalogs (1,078 words)

Computers by Mail

In going through a month of computer catalogs, I found the majority of them were sent to people at business addresses, with very few going to residences.

MicroWarehouse out of Lakewood, NJ, sends the same catalog to homes and businesses. The effect is like a blazing comic book that screams price, Price, PRICE everywhere, and uses virtually no selling—or benefit-oriented—copy.