Merchandise Spotlight-Computer Catalogs (1,078 words)

Let's put it another way. The best-selling computer on the market today—to the astonishment of everyone who had given the company up for dead—is the iMac, Apple's super-simple, user-friendly, all-in-one, decorator-designed desktop that even a klutz like myself could unpack and set up.

My own sense: A huge market of potential customers exists out there that computer hard- and software catalogers are missing: those of us in business and at home who would buy if we only understood the benefits (not the features) of what is being offered.