Merchandise Spotlight: Books

I got the sense that the copywriters for Edward R. Hamilton and Strand Bookstore picked up jacket copy, whereas the folks at Daedalus and A Common Reader actually read the books and injected themselves into the copy. First-person copy turns up in other catalogs as well, most notably Herrington’s and The Sharper Image, where the proprietors regale readers with their personal experiences and pleasures of discovering and using the products they are selling.